The Roadmap 2.0
The original Roadmap had tonnes to offer, and yet with the roadmap 2.0, its even better! personally, my favourite modules are 2, 5, and 27 . Modules 2 and 5 are where you can dream big and put the effort into creating the foundation for a successful business that all yours and your own pride and joy. On the complete other end of the spectrum, module 27 is the creation and editing of videos which allows you to be as creative as you want to add the personal touch that you want your brand to have.
Modules and Contents
Module 1: Diving into the World of Digital Entrepreneurialism
This is where I learned the basics of what digital marketing is and explored its role in our digital age, and the opportunities that it has created.
Module 2: Building a Solid Business Base
In this module I the foundational knowledge to creating a buisness with goals, values, visions, and objective, through a business model.
Module 3: Tailoring a Business to your Vison
This is where I was able to evaluate and refine my ideas with additional research to finalise my idea.
Module 4: From Idea to Market Ready product
- Product vs. service
- Idea to prototype journey
- Product pricing stratigies
- Beta testing your product
- Feedback implementation
- Crafting your first product
- Step-by-step prototype
Module 5: Branding Essentials
- Branding introduction
- Branding plan part 1
- Branding plan part 2
- How to develop a target market
- How to develop a buyer persona
- How to go deeper than a logo
- Colours in branding
- Coolors tool
- Crafting your brand voice
- Effective branding phases
Module 6: Introduction to Business Automation
- Introduction to automation
- Choosing your system
- Streamlining operations
- Implementing systems
- Automation best practices
Module 7: Legal Documents needed for the Roadmap
- Introduction to legal documents
- Privacy policy
- Terms and conditions
- Income disclosure
- Distribution rights
Module 8: OPTION 1 - Bypass Funnel with Stan Store
- Introduction to Stan Store
- Going through the check list
- Digital product walkthrough
- Digital product continued
- Collecting emails with San Store
- Additional features
- Setting up a Stan Funnel
- Conclusion and bonus links
- How to sell the roadmap through Stan Store
Module 9: OPTION 2 - Build your Own Funnel with System.io
- Pick your business name
- How to make your logo
- How to find your freebie
- How to set up a free System.io account
- How to optimise your System.io account
- How to build a four step funnel
- How to edit your squeeze page
- How to edit your information page
- How to edit your information page with course descriptions
- What does a good information page look like?
- Create space for your legal documents
- How to add in your legal documents
- How to add a legal footer if you lost it
- Lets take a break to link your domain
- How to buy a domain on Squarespace
- Configuring your domain DNS settings
- How to link your domain to your System.io funnel
- How to edit your slugs
- How to fix your 404 page
- How to fix your SEO
- Let's connect your payment processors
- Set up your business Stripe account
- Set up your business PayPal account
- How to link PayPal to System.io
- How to link Stripe to System.io
- Now, let's go back to our funnel to edit your order page
- How to finish your order page
- How to edit your thank you page
Module 10: OPTION 3 - Pre-Built Funnel with System.io
- Opening a System.io account
- Uploading a pre-built funnel
- How to update welcome/squeeze page
- How to update the sales page
- How to update the order page - part 1
- How to create Stripe account & update Afterpay, Klarna
- How to update the order page - part 2
- How to connect PayPal business account
- How to update the thank you page
- How to update the contact page
- How to update the privacy policy page
- How to update the terms page
- How to update the licence page
- How to update the income disclosure page
- How to update legal page & final review
Module 11: OPTION 4 - Using Stan Store and External Systems Together
- Adding an external site to Stan Store
- Using Canva with Stan Store as an external link
Module 12: How to Test a Funnel
- Testing your System.io funnel
- Changing currency on a funnel
- Indexing your website on Google
- Importing contacts to System.io
Module 13: Email Marketing Mastery
- Email marketing essentials
- Building a subscriber base
- Crafting impactful emails
- Email design best practices
- Advanced email techniques
- Compliance in email marketing
- Automate to elevate
- Segmenting email audience
Module 14 - Email Marketing with Stan Store
- Setting up email flows with Stan Store
Module 15: Email Marketing with System.io
- Setting up your email with your domain provider
- Adding your email to System.io
- Configuring DNS settings for Email
- How to create an email campaign
- Create emails within your email campaign
- How to schedule your emails
- Add a tag
- How to set up email automation rules
- How to automate your thank you email
- How to track your leads
- How to Remove a Tag
- How to create a newsletter
Module 16: Blogging for Success
- Diving into the blogosphere
- Content strategy development
- Blogging platform analysis
- Setting up and promoting your blog
- Keyword research and SEO
- crafting and optimising blog posts
- Blogging outreach and engagement
- Effective blogging practices
Module 17: Online Marketing
- Introduction
- Content marketing buckets
- Choose your content medium
- Content identity
- Different buyer types
- Concise Messageing
- Tonality
- Storytelling framework
- How to attract the right audience
- Do's and don't of content
- Mindset on views
- How to plan your content calender
- Mastering the skill
Module 18: Business and Content Optimisation Tools
- Social Studio
- ManyChat
- Introduction to ChatGPT
- Using ChatGPT for emails - part 1
- Using ChatGPT for emails - part 2
- Introduction to UberSuggest
- Keyword Research with AI
- UberSuggest keyword introduction
- UberSuggest keywords for blogging
- Write a blog with UberSuggest
- Canva course picture
Module 19: Navigating Business Challenges
- Cultivating resilience in business
- Analysing and addressing setbacks
- Pivoting in a changing market
- Networking for business support
Module 20: Customer Service Excellence
- Role of customer service
- Customer lifetime value
- CRM system essentials
- Implementing feedback in service
- Building long-term customer relationships
Module 21: Sustaining Business Momentum
- Consistancy and organisation in business
- Boost productivity in business
- Using tools for business efficiency
- Staying motivated in business
Module 22: Facebook
- Facebook introduction
- Building your personal Facebook page
- How to make a Facebook banner with Canva
- How to find your target audience on Facebook
- How to make long form written content
- How to make short form posts of Facebook
- Building a Facebook group
- Building a Facebook business page
- Specific Facebook tips
Module 23: TikTok
- Introduction to TikTok
- Optimising your profile
- How to edit your playlists
- Power of a pinned post
- How to SEO your content
- How to determine if your content is optimised
- How to use hashtags
- How to create a TikTok
Module 24: Instagram
- Module coming Mid November
Module 25: YouTube
- Introduction to YouTube
- Channel walkthrough
- New channel customisation
- YouTube studio settings
- Power homepage strategy
- Create your ideal person's homepage
- Purpose of each kind of content
- Simple recording flow
- Uploding a video
- Tips before recording
- Power of playlists
- Discovering content ideas
Module 26: Pinterest
- Module coming in December
Module 27: Video Editing With CapCut
- What is CapCut?
- Interface overview
- Editing basics - part 1
- Editing basics - part 2
- Captions
- Text on screen
- Transitions
- Templates
- Additional tools
- Finalise and export
Module 28: How to Use Kajabi to Build your Own Course
- Overview of Kajabi
- What is Kajabi
- System settings
- Creating your course
- Creating the offer
- Customising your course page
- Creating your lead management funnel
- Editing the optin page
- Editing the thank you page
- Editing the emails
- Creating an email sequence
- Creating a broadcast email
- What are forms?
- How to create forms
- How to use forms
- Creating the funnel
- Editing the pages
- Editing the email campaign
- Creating the offer
- What are automations
- How to set up automations
- Contact overview
- Adding tags and campaigns
- Interacting with students
- Course wrap up
Create Your Free Account